Founded in 1998 by Sydney concert promoter Steve Pavlovic. The label came to prominence in the UK with the Avalanche’s Since I Left You, a huge critical success, earning the group award nominations (though sadly no follow up ever emerged). In 2004, with the emergence of new acts Cut Copy, The Presets and The Bumblebeez and the development of regular Modular parties and tours the label began to grow. They have subsequently signed acts like London’s New Young Pony Club and The Whitest Boy Alive.